Getting the biggest bang for your buck is always a consideration for business to business marketers.
When you think of social media and B2B together, the first thing that comes to mind is probably LinkedIn. LinkedIn is a great resource for connecting to businesses on a professional venue. But let’s face it, when a potential company is considering doing business with you, they will more likely than not check your social media presence on all the platforms, not just LinkedIn. Below are some ways you can utilize Facebook for B2B marketing and better promote your business by impacting more viewers than ever before.
Create a Company Page
Everyone has Facebook.. By creating a Facebook page for your company, you will be able to show off your brand culture. By posting company photos, adding employees accounts, and creating inspiring posts relating to your business, you can increase brand awareness and reach on the social network everyone in the world is using. Showing off your culture gives people an inside look at what you are made of. This can aid in recruiting, warm up leads for your sales team, boost employee morale and sometimes can be more powerful than a traditional B2bMarketing campaign.
Create and share Marketing Visuals
Facebook is the perfect venue for creating custom visuals related to your company’s business and broadcasting them to the world. In order to reach new business that has no idea about you, Facebook offers a variety of tools for advertising on other people’s pages. And the best part is, they will do all the work for you. By matching your marketing to the interest of others, they accurately place your brand where it will have the most social impact
Free Social Metrics
One of the best features of B2B Facebook marketing is that you get free information every time someone follows or likes your page. Over time, you will start to get a feel as to how successful your page is performing by looking at the number of visits and likes you are getting. If you see that after a couple months your page isn’t panning out, then you will know you need to change it up and find a way to capture your markets attention. Videos, info graphs and special events are all great ways of free advertising on Facebook.
By placing unique content on Facebook, B2B marketers can engage their employees, partners, and potential clients on the social site they visit most. Facebook offers free, easy to understand metrics and social marketing tools that help any business get seen online. Used in concert with other social sites, Facebook can help drive a successful B2B social media strategy. Do you have any Facebook marketing success stories? Let us know in the comments below or tweet them to us @enoughcontent.