For those of us who have operated in the B2B marketing space, there is a broad understanding that data on business prospects often leaves much to be desired. It’s even more stark a shortfall if you have worked with data… Read More ›
Direct Mail
Top Four Ways to Improve Your Lead Generation
A typical marketing department handles all sorts of specialized activities. You have visually creative people, writers, trade show experts, public relations specialists and the database whiz. Each of these people has an area of expertise and they operate sometimes totally… Read More ›
Is B2B Direct Mail Dead?
Corporate mail rooms were once teeming with marketing messages. Glossy postcards, carefully-designed envelopes and catalogs filled the corporate inbox. Industry publications, including large scale formats, proudly promoted the new and exciting. Then direct mail in B2B fell out of favor. … Read More ›
