Recently I have had the opportunity, more than once, to consider and explain what’s different about today’s B2B marketing. It seems the standard that exists in the mind of many outside of the marketing discipline is a lead flow where… Read More ›
Trade Shows
The Good the Bad and the Ugly of Trade Shows 2014
This week I attended one of my favorite trade shows, Interop, held annually in Las Vegas. It’s a great trade show dominated by the big networking companies like Cisco, HP and Dell, who wire our world and connect us to… Read More ›
Three Key Learnings From Dreamforce 2013
I’ve just come back from the Dreamforce 2013 conference in San Francisco. Once thought of as the Salesforce.com user conference, this gathering has exploded to become an epicenter of B2B marketing thought and collaboration. The 350 vendors that support the… Read More ›
The Marketing Power of the Mighty Tchotchke
Tchotchkes. Swag. Trinkets. Promotional items. These are the tiny items that fill the bags trade show attendees drag around. Often the goofier the better. Light-up balls, flashing pens, flashlights, eyeglass holders, phone cases and notepads, all proudly displaying your logo… Read More ›
4 Tips to Put Your Trade Show Over the Top
I’m a big believer in trade shows. Even in today’s social-media-based, always-connected-via-mobile world, trade shows have a unique and useful place. I think they are the perfect setup: you put the buyers and the sellers of an industry in one… Read More ›
The Trade Show Was a Train Wreck. Now What?
You worked on this show for months. You shipped the tchotchkes, unrolled the graphics and set out the brochures. Your team waits with quiet anticipation as the show opens. Then the worst happens: nobody comes to your booth. You have… Read More ›
