A big portion of a successful marketing campaign is having great ads that lure in the potential customers. The Google Ad Networks is one of the largest ad networks on the internet. They account for around 20 percent of the… Read More ›
Lead Generation
Top 4 Signs you MUST Clean Up Your Marketing Database Now!
Marketing databases are one of those things that every business has and frankly, few truly understand. In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›
Are You a Victim of Sales Lead Leakage? Here are 4 Ways to Tell.
Everyone who takes a new position or gets hired on as a consultant looks for the “low hanging fruit” in order to make some quick wins. In my experience as the head of marketing, the quick win is often finding… Read More ›
The Trouble With “Appointment Setting” Firms
Recently, I revisited a contract with an appointment setting firm as a lead generation activity. Not that I had ever had resounding success with these type of programs in the past, but it is kind of a pure lead-gen activity… Read More ›
Is It The Beginning of the End for Google Adwords?
This may be hard to believe, but Google Adwords is coming up on its 14th birthday, having started in October of 2000. At the time, it was a revolutionary design, affording advertisers that their ads would be placed just where… Read More ›
The Ultimate Guide to Webinar Invites
I know what you’re thinking; it’s about time someone wrote the definitive guide to webinar invites. Well, here it is. As you can see by the length of the guide, this is not rocket science, as the old saying goes. … Read More ›
