In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›
Running a Business
Productize Everything Now!
I’m going to admit it up front; I really like both the word and the concept of “productization.” Love to “productize” things. To me, it speaks to making something the best that it can, using the core techniques of product… Read More ›
Is Customer Service Dead or Have We Just Conceded it to Amazon?
During this holiday season I had the chance to visit a number of retail establishments that I do not frequent often. I also had the opportunity to interact with the staff at these establishments and to take a look at… Read More ›
The Marketing Budget; How to Invest Strategically
Each and every year we go through the budgeting process. Marketing’s part in that process is often significant, as a large percentage of the “discretionary” budget belongs to marketing, earmarked for trade shows, out bound campaigns, advertising, etc. We plan… Read More ›
Are You Missing “The Big Picture?”
Sometimes looking at the “big picture” helps you understand business issues the best. Once you are in the weeds and dealing with the day-to-day ups and downs of running a business, it really is hard to see the forest for… Read More ›
Is Your Company’s Strategy in Focus?
I did a stint in a corporate planning department some time ago. It was a large sector of a Fortune 100 company, with global operations in OEM automotive components. During my tenure the company was doing a major strategy review. … Read More ›
Should Marketing Without a License be a Felony?
Marketers occupy a unique position within a business. What we do is by its nature public and visible. Others within the business can see exactly what we are doing and also what our competitors are doing. Every one of us… Read More ›
