A big portion of a successful marketing campaign is having great ads that lure in the potential customers. The Google Ad Networks is one of the largest ad networks on the internet. They account for around 20 percent of the… Read More ›
Metrics
What’s up in B2B Content Marketing?
Content marketing is a tricky business, you must always be on top of your game and staying ahead of the curve. The quicker you can learn and implement what the rest of the industry is doing the better you will… Read More ›
Top 4 Signs you MUST Clean Up Your Marketing Database Now!
Marketing databases are one of those things that every business has and frankly, few truly understand. In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›
Top Four Ways to Improve Your Lead Generation
A typical marketing department handles all sorts of specialized activities. You have visually creative people, writers, trade show experts, public relations specialists and the database whiz. Each of these people has an area of expertise and they operate sometimes totally… Read More ›
More Numbers, Less Measurement?
When I was in college, automobiles were not quite as reliable as they are today. In those days, you often had issues with your vehicles that you lived with for a while or forever. I had a couple cars like… Read More ›
