In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›
Management
Productize Everything Now!
I’m going to admit it up front; I really like both the word and the concept of “productization.” Love to “productize” things. To me, it speaks to making something the best that it can, using the core techniques of product… Read More ›
Is Customer Service Dead or Have We Just Conceded it to Amazon?
During this holiday season I had the chance to visit a number of retail establishments that I do not frequent often. I also had the opportunity to interact with the staff at these establishments and to take a look at… Read More ›
The Marketing Budget; How to Invest Strategically
Each and every year we go through the budgeting process. Marketing’s part in that process is often significant, as a large percentage of the “discretionary” budget belongs to marketing, earmarked for trade shows, out bound campaigns, advertising, etc. We plan… Read More ›
What Makes B2B Marketing so Different?
You may have noticed that I brand myself as a “B2B Marketing Expert.” I’ve had to explain the “B2B” part of that many times and also the need for the distinction. While there are companies that legitimately sell their products… Read More ›
What if Your Staff Were a Band Making Music?
Not only am I the marketing professional that you see here, I am also a musician. I play guitar. Since I was 8. I started playing in nightclubs when I was 15. I have learned a ton from music and… Read More ›
Is Your Company’s Strategy in Focus?
I did a stint in a corporate planning department some time ago. It was a large sector of a Fortune 100 company, with global operations in OEM automotive components. During my tenure the company was doing a major strategy review. … Read More ›
