I am always amazed when I become involved in new business situations and learn there is no marketing plan in place. Even a brief or ultra high level plan is better than no plan, yet many businesses live without a… Read More ›
Marketing plans
5 Things You Must Know About Marketing Plans
Marketing plans. It seems some marketing professionals love them and well, some don’t. But we’ve all had to deal with them. Everyone wants to see the document and we must submit budget numbers, so we create marketing plans. I just… Read More ›
Trouble Writing a Marketing Plan? Here are 4 Easy Ways to Get Started!
In a previous blog, I reflected on all the reasons some companies don’t have a marketing plan in place. In this blog, I’ll address some ideas to stimulate the plan development process. You can find outlines and question-based marketing plan… Read More ›
6 Steps to Develop a B2B Content Marketing Plan
I’m sure you have noticed that content marketing has become a hot topic. B2B marketing has evolved significantly over the past couple decades and it has advanced to the point where the focus is back on what you say rather… Read More ›
