In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›
B2B Marketing
Top 4 Signs you MUST Clean Up Your Marketing Database Now!
Marketing databases are one of those things that every business has and frankly, few truly understand. In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›
Developing Content for Today’s “Content Marketing” World
Today we have marketing channels not even imagined a decade ago. It has brought us a whole new vernacular; we “Tweet” messages and count “Likes.” We talk relentlessly about it being a content-driven world. The styles and forms our content… Read More ›
Start Treating Your Content Like Gold Now!
Content has been a big topic the last few years. It seems every time you see a survey of the things that CMOs are concerned about, producing enough quality content is usually their number one concern. We even have a… Read More ›
What’s So Cool About Marketing Automation, Anyway?
There’s been a bunch written about this topic. Creating the tools has made several companies really big. Oracle paid $810 million for Eloqua in 2012. Marketing automation has been touted as a marketing revolution. But what does it all mean? … Read More ›
5 Easy Ways to Achieve Excellence in Your Sales Support
I have always believed that one of marketing’s most important activities is to provide the sales team with support. A large part of that support takes the form of sales materials; leave-behind brochures, email attachments, case studies, PowerPoint decks and… Read More ›
The Trouble With “Appointment Setting” Firms
Recently, I revisited a contract with an appointment setting firm as a lead generation activity. Not that I had ever had resounding success with these type of programs in the past, but it is kind of a pure lead-gen activity… Read More ›
