Today we have marketing channels not even imagined a decade ago. It has brought us a whole new vernacular; we “Tweet” messages and count “Likes.” We talk relentlessly about it being a content-driven world. The styles and forms our content… Read More ›
Social media. Much had been written, everyone is talking about it. Everyone wants to know what you are doing in it. Still many folks do not understand the process. But that doesn’t stop some companies from jumping in anyway. However,… Read More ›
Businesses have been flocking to social media now for several years and some important trends are emerging. The research shows that not all social media is created equal. Some tools are better suited than others and now that social media… Read More ›
In the stone ages of marketing, savvy and educated consumer marketing professionals cranked out slogans, taglines and clever plays on words, then made them come to life on paper, radio and television and distributed them ad nauseam. Their B2B counterparts… Read More ›
Facebook and LinkedIn have a lot in common. They are both well-known social media sites, they both had very famous IPOs and they both allow users to share about themselves while keeping up with the people in their networks. It’s… Read More ›
There has been a steady stream of changes in the way we market our products and services to our customers. However, no change was bigger than the change the Internet has given us. Seth Godin described the sea change best… Read More ›
