It’s kind of an understatement to say that LinkedIn groups have become popular: there are over 1.9 million of them. They cover (obviously) a wide range of topics. The best ones are thriving communities where industry professionals interact with one… Read More ›
The Top 4 Reasons CEOs Don’t Get Social Media
Social media is no longer something new. It’s not the cool thing we all should look into any more. It’s a live, breathing world where fortunes have been made and marketing professionals have been focused. Small companies have become large… Read More ›
The 5 Biggest Social Media Mistakes Companies Make
Social media. Much had been written, everyone is talking about it. Everyone wants to know what you are doing in it. Still many folks do not understand the process. But that doesn’t stop some companies from jumping in anyway. However,… Read More ›
The 5 Most Important Trends in Business use of Social Media
Businesses have been flocking to social media now for several years and some important trends are emerging. The research shows that not all social media is created equal. Some tools are better suited than others and now that social media… Read More ›
6 Problems to Avoid on Your LinkedIn Profile
I have been looking at a lot of LinkedIn profiles lately, as part of a project I am working on. Because I think so highly of LinkedIn and believe heavily in their mission, I am shocked to see that some… Read More ›
Your LinkedIn Photo Needs an Upgrade!
Much has been written about LinkedIn photos and the pros and cons of having one on your profile. There are articles galore that implore the LinkedIn user to add a photo. I’m personally way past that and will assume that… Read More ›
5 Important LinkedIn Tips for B2B Marketers
So the coronation has taken place; LinkedIn is the emperor of social media for B2B marketing. It’s the place where businesses that have failed on Facebook or are tired of Twitter can make their mark. Many still think of LinkedIn… Read More ›