I have been looking at a lot of LinkedIn profiles lately, as part of a project I am working on. Because I think so highly of LinkedIn and believe heavily in their mission, I am shocked to see that some… Read More ›
social media
Your LinkedIn Photo Needs an Upgrade!
Much has been written about LinkedIn photos and the pros and cons of having one on your profile. There are articles galore that implore the LinkedIn user to add a photo. I’m personally way past that and will assume that… Read More ›
7 Tips for Successful Webinars
Webinars have been a mainstay of content marketing for a long time now. Technologies have improved but sometimes we forget just how to run a good webinar. In a busy, deadline-driven marketing department, the finer points of putting a webinar… Read More ›
5 Important LinkedIn Tips for B2B Marketers
So the coronation has taken place; LinkedIn is the emperor of social media for B2B marketing. It’s the place where businesses that have failed on Facebook or are tired of Twitter can make their mark. Many still think of LinkedIn… Read More ›
Is B2B Direct Mail Dead?
Corporate mail rooms were once teeming with marketing messages. Glossy postcards, carefully-designed envelopes and catalogs filled the corporate inbox. Industry publications, including large scale formats, proudly promoted the new and exciting. Then direct mail in B2B fell out of favor. … Read More ›
Permission Marketing is Still the Rule of the Day
There has been a steady stream of changes in the way we market our products and services to our customers. However, no change was bigger than the change the Internet has given us. Seth Godin described the sea change best… Read More ›
