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Eric Lundbohm's Blog

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Tag: white papers

1 Post

Is the White Paper Dead?

General Marketing

Is the White Paper Dead?

August 27, 2013 — 3 Comments

Eric Lundbohm

Eric Lundbohm is a Business-to-Business marketing expert with experience in the trenches bringing products to market and growing their revenues. He brings a range of experience garnered from Fortune 500 down to start-up situations across cybersecurity, healthcare, information and automotive industries. Eric enjoys helping companies as a "fractional CMO" marketing consultant to help upgrade marketing strategy and execution to begin or accelerate growth. His blog focuses on topics surrounding marketing, business and management, written in an easily digestible and often humorous fashion

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