Author Archives

Eric Lundbohm is a Business-to-Business marketing expert with experience in the trenches bringing products to market and growing their revenues. He brings a range of experience garnered from Fortune 500 down to start-up situations across cybersecurity, healthcare, information and automotive industries. Eric enjoys helping companies as a "fractional CMO" marketing consultant to help upgrade marketing strategy and execution to begin or accelerate growth.

His blog focuses on topics surrounding marketing, business and management, written in an easily digestible and often humorous fashion

• What Kinds of Content do I Need?

  By Eric Lundbohm on March 6, 2019 • ( 0 )

  

  Deciding what content you need is a key part of developing a content strategy. Here’s a sure-fire way to do it!

• Welcome to my blog!

  By Eric Lundbohm on October 22, 2018 • ( 0 )

  

  Thanks for stopping by here at my blog/website. I’ve been working on it recently, trying new WordPress themes and updating my pictures, etc.  Let me invite you to look around the site.  Visitors seem to like my Eric in the… Read More ›

• What Does Good Marketing Content Look Like?

  By Eric Lundbohm on October 3, 2018 • ( 0 )

  

  In content marketing it is not just about having an idea and putting it on paper. Having the proper process in place to ensure that not only you are creating well thought quality content, but also ensuring that your content… Read More ›

• What Content do you Need to Start Real Content Marketing?

  By Eric Lundbohm on August 8, 2018 • ( 0 )

  

  You just got hired as the content marketing intern at a major firm and then just assigned a big task that could change your professional career for the good. So you take that the newly assigned project and are eager… Read More ›

• Getting Started on the Google Ad Network

  By Eric Lundbohm on May 23, 2018 • ( 0 )

  

  A big portion of a successful marketing campaign is having great ads that lure in the potential customers. The Google Ad Networks is one of the largest ad networks on the internet. They account for around 20 percent of the… Read More ›

• 5 Rules for Starting an Effective Blog

  By Eric Lundbohm on January 17, 2018 • ( 0 )

  

  Starting and up keeping a blog can be a challenging but self-rewarding process. It is a great way to voice your opinion or post facts on a certain subject matter. In order for blog to actually take off and become… Read More ›

• B2B Marketers: Facebook is Your Friend

  By Eric Lundbohm on November 8, 2017 • ( 0 )

  

  Getting the biggest bang for your buck is always a consideration for business to business marketers. When you think of social media and B2B together, the first thing that comes to mind is probably LinkedIn. LinkedIn is a great resource… Read More ›