Eric Lundbohm is a Business-to-Business marketing expert with experience in the trenches bringing products to market and growing their revenues. He brings a range of experience garnered from Fortune 500 down to start-up situations across cybersecurity, healthcare, information and automotive industries. Eric enjoys helping companies as a "fractional CMO" marketing consultant to help upgrade marketing strategy and execution to begin or accelerate growth.
His blog focuses on topics surrounding marketing, business and management, written in an easily digestible and often humorous fashion
In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›
Marketing databases are one of those things that every business has and frankly, few truly understand. In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›
There’s been a bunch written about this topic. Creating the tools has made several companies really big. Oracle paid $810 million for Eloqua in 2012. Marketing automation has been touted as a marketing revolution. But what does it all mean? … Read More ›
I have always believed that one of marketing’s most important activities is to provide the sales team with support. A large part of that support takes the form of sales materials; leave-behind brochures, email attachments, case studies, PowerPoint decks and… Read More ›