Author Archives
Eric Lundbohm is a Business-to-Business marketing expert with experience in the trenches bringing products to market and growing their revenues. He brings a range of experience garnered from Fortune 500 down to start-up situations across cybersecurity, healthcare, information and automotive industries. Eric enjoys helping companies as a "fractional CMO" marketing consultant to help upgrade marketing strategy and execution to begin or accelerate growth.
His blog focuses on topics surrounding marketing, business and management, written in an easily digestible and often humorous fashion
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Marketing Doesn’t Work. Or so I’ve Been Told…
In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›
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Top 4 Signs you MUST Clean Up Your Marketing Database Now!
Marketing databases are one of those things that every business has and frankly, few truly understand. In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›
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Developing Content for Today’s “Content Marketing” World
Today we have marketing channels not even imagined a decade ago. It has brought us a whole new vernacular; we “Tweet” messages and count “Likes.” We talk relentlessly about it being a content-driven world. The styles and forms our content… Read More ›
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Start Treating Your Content Like Gold Now!
Content has been a big topic the last few years. It seems every time you see a survey of the things that CMOs are concerned about, producing enough quality content is usually their number one concern. We even have a… Read More ›
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8 Secrets to Becoming a LinkedIn Group Star!
It’s kind of an understatement to say that LinkedIn groups have become popular: there are over 1.9 million of them. They cover (obviously) a wide range of topics. The best ones are thriving communities where industry professionals interact with one… Read More ›
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What’s So Cool About Marketing Automation, Anyway?
There’s been a bunch written about this topic. Creating the tools has made several companies really big. Oracle paid $810 million for Eloqua in 2012. Marketing automation has been touted as a marketing revolution. But what does it all mean? … Read More ›
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5 Easy Ways to Achieve Excellence in Your Sales Support
I have always believed that one of marketing’s most important activities is to provide the sales team with support. A large part of that support takes the form of sales materials; leave-behind brochures, email attachments, case studies, PowerPoint decks and… Read More ›
