Eric Lundbohm is a Business-to-Business marketing expert with experience in the trenches bringing products to market and growing their revenues. He brings a range of experience garnered from Fortune 500 down to start-up situations across cybersecurity, healthcare, information and automotive industries. Eric enjoys helping companies as a "fractional CMO" marketing consultant to help upgrade marketing strategy and execution to begin or accelerate growth.
His blog focuses on topics surrounding marketing, business and management, written in an easily digestible and often humorous fashion
There are many relationships within a business. Relationships exist between people, up and down the corporate ladder and between departments. Often the most important relationship is between marketing and sales. Many times, this is not a healthy relationship. Any failures… Read More ›
Early in my career, “TQM,” which stood for “Total Quality Management,” was a trend that swept the business world, led by famous gurus such as Edwards Deming and Joseph Juran. It was also credited as the method the Japanese used… Read More ›