Marketing databases are one of those things that every business has and frankly, few truly understand. In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›
B2B
Start Treating Your Content Like Gold Now!
Content has been a big topic the last few years. It seems every time you see a survey of the things that CMOs are concerned about, producing enough quality content is usually their number one concern. We even have a… Read More ›
What’s So Cool About Marketing Automation, Anyway?
There’s been a bunch written about this topic. Creating the tools has made several companies really big. Oracle paid $810 million for Eloqua in 2012. Marketing automation has been touted as a marketing revolution. But what does it all mean? … Read More ›
How has B2B Lead Flow Changed?
Recently I have had the opportunity, more than once, to consider and explain what’s different about today’s B2B marketing. It seems the standard that exists in the mind of many outside of the marketing discipline is a lead flow where… Read More ›
How to Keep Your Content Short!
There is a study recently released from Pardot that covers a number of content related issues. One of the most reported, retweeted and rehashed findings from the study was that 70% of the 400 B2B buyers in the survey thought… Read More ›
The 5 Biggest Social Media Mistakes Companies Make
Social media. Much had been written, everyone is talking about it. Everyone wants to know what you are doing in it. Still many folks do not understand the process. But that doesn’t stop some companies from jumping in anyway. However,… Read More ›
5 Things You Must Know About Marketing Plans
Marketing plans. It seems some marketing professionals love them and well, some don’t. But we’ve all had to deal with them. Everyone wants to see the document and we must submit budget numbers, so we create marketing plans. I just… Read More ›
