Content marketing is a tricky business, you must always be on top of your game and staying ahead of the curve. The quicker you can learn and implement what the rest of the industry is doing the better you will… Read More ›
Content marketing
Marketing Doesn’t Work. Or so I’ve Been Told…
In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›
Developing Content for Today’s “Content Marketing” World
Today we have marketing channels not even imagined a decade ago. It has brought us a whole new vernacular; we “Tweet” messages and count “Likes.” We talk relentlessly about it being a content-driven world. The styles and forms our content… Read More ›
Start Treating Your Content Like Gold Now!
Content has been a big topic the last few years. It seems every time you see a survey of the things that CMOs are concerned about, producing enough quality content is usually their number one concern. We even have a… Read More ›
How to Keep Your Content Short!
There is a study recently released from Pardot that covers a number of content related issues. One of the most reported, retweeted and rehashed findings from the study was that 70% of the 400 B2B buyers in the survey thought… Read More ›
The 5 Biggest Social Media Mistakes Companies Make
Social media. Much had been written, everyone is talking about it. Everyone wants to know what you are doing in it. Still many folks do not understand the process. But that doesn’t stop some companies from jumping in anyway. However,… Read More ›
5 Shocking Facts About My Blog
So I think I’ve been doing this long enough to consider myself a blogger. Officially, yes, I am a blogger. I write a blog! Now that I have reached this lofty designation, I am able to look back and make… Read More ›
