Businesses have been flocking to social media now for several years and some important trends are emerging. The research shows that not all social media is created equal. Some tools are better suited than others and now that social media… Read More ›
So I think I’ve been doing this long enough to consider myself a blogger. Officially, yes, I am a blogger. I write a blog! Now that I have reached this lofty designation, I am able to look back and make… Read More ›
It probably goes without saying that the world has changed for the traditional press release. Social media has changed the way companies communicate with customers, and then in turn, the press release must have changed as well, right? If you… Read More ›
Doesn’t it seem that landing pages have taken on a life of their own? There are websites and cloud services that offer only landing pages. Whole articles (like the one you’re reading!) have been written on the subject. That’s a… Read More ›
In a previous blog, I reflected on all the reasons some companies don’t have a marketing plan in place. In this blog, I’ll address some ideas to stimulate the plan development process. You can find outlines and question-based marketing plan… Read More ›
During this holiday season I had the chance to visit a number of retail establishments that I do not frequent often. I also had the opportunity to interact with the staff at these establishments and to take a look at… Read More ›
In the very recent past, I have had a couple experiences that have reminded me in no uncertain terms of the power of brands. In once case, I made an instant purchase of a new product I didn’t need (and… Read More ›
