Just a few years ago, the white paper, a 6-to-8 page document detailing a trend, issue or growing industry concern, was the backbone of what we’ve come to call “content marketing.” Most hardly even sold the product overtly, it was… Read More ›
marketing
6 Things to Consider When Choosing a PR Firm
Public relations firms come in all shapes and sizes, from one-person shops to large multinational firms. Each of them has a place in the mix, it just a question of finding the right one for the size, industry and stage… Read More ›
7 Good Reasons PR is Still Very Important
We’re living a world where the internet has taken many “middle men” out of the loop. The world has changed for stockbrokers, for newspapers and for travel agencies, for example. Consumers can now make things happen or get the information… Read More ›
Is Your Company’s Strategy in Focus?
I did a stint in a corporate planning department some time ago. It was a large sector of a Fortune 100 company, with global operations in OEM automotive components. During my tenure the company was doing a major strategy review. … Read More ›
Should Marketing Without a License be a Felony?
Marketers occupy a unique position within a business. What we do is by its nature public and visible. Others within the business can see exactly what we are doing and also what our competitors are doing. Every one of us… Read More ›
4 Tips to Put Your Trade Show Over the Top
I’m a big believer in trade shows. Even in today’s social-media-based, always-connected-via-mobile world, trade shows have a unique and useful place. I think they are the perfect setup: you put the buyers and the sellers of an industry in one… Read More ›
The Trade Show Was a Train Wreck. Now What?
You worked on this show for months. You shipped the tchotchkes, unrolled the graphics and set out the brochures. Your team waits with quiet anticipation as the show opens. Then the worst happens: nobody comes to your booth. You have… Read More ›
