There are many relationships within a business. Relationships exist between people, up and down the corporate ladder and between departments. Often the most important relationship is between marketing and sales. Many times, this is not a healthy relationship. Any failures… Read More ›
So the title is a very bold question. Once you take a look at the ad, you may question my competence. Is this the best ad of all time? Quite confidently, I can say it’s not. However, I’ve carried it… Read More ›
In the stone ages of marketing, savvy and educated consumer marketing professionals cranked out slogans, taglines and clever plays on words, then made them come to life on paper, radio and television and distributed them ad nauseam. Their B2B counterparts… Read More ›
Facebook and LinkedIn have a lot in common. They are both well-known social media sites, they both had very famous IPOs and they both allow users to share about themselves while keeping up with the people in their networks. It’s… Read More ›
Corporate mail rooms were once teeming with marketing messages. Glossy postcards, carefully-designed envelopes and catalogs filled the corporate inbox. Industry publications, including large scale formats, proudly promoted the new and exciting. Then direct mail in B2B fell out of favor. … Read More ›
There has been a steady stream of changes in the way we market our products and services to our customers. However, no change was bigger than the change the Internet has given us. Seth Godin described the sea change best… Read More ›
When I was in college, automobiles were not quite as reliable as they are today. In those days, you often had issues with your vehicles that you lived with for a while or forever. I had a couple cars like… Read More ›
