Recent Posts - page 2
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Marketing Doesn’t Work. Or so I’ve Been Told…
In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing. I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›
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Top 4 Signs you MUST Clean Up Your Marketing Database Now!
Marketing databases are one of those things that every business has and frankly, few truly understand. In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›
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What’s So Cool About Marketing Automation, Anyway?
There’s been a bunch written about this topic. Creating the tools has made several companies really big. Oracle paid $810 million for Eloqua in 2012. Marketing automation has been touted as a marketing revolution. But what does it all mean? … Read More ›
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5 Easy Ways to Achieve Excellence in Your Sales Support
I have always believed that one of marketing’s most important activities is to provide the sales team with support. A large part of that support takes the form of sales materials; leave-behind brochures, email attachments, case studies, PowerPoint decks and… Read More ›
Featured Categories
Content ›
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What Does Good Marketing Content Look Like?
October 3, 2018
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What’s up in B2B Content Marketing?
April 12, 2017
Social Media ›
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5 Rules for Starting an Effective Blog
January 17, 2018
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Developing Content for Today’s “Content Marketing” World
July 12, 2016
Public Relations ›
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An Autopsy of the Press Release
May 22, 2014
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Technology Industry Analysts; Marketing’s Friend or Foe?
October 8, 2013