Eric Lundbohm's Blog

Recent Posts - page 2

• What’s up in B2B Content Marketing?

  By Eric Lundbohm on April 12, 2017 • ( 0 )

  

  Content marketing is a tricky business, you must always be on top of your game and staying ahead of the curve. The quicker you can learn and implement what the rest of the industry is doing the better you will… Read More ›

• Marketing Doesn’t Work. Or so I’ve Been Told…

  By Eric Lundbohm on January 10, 2017 • ( 1 )

  

  In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing.  I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›

• Top 4 Signs you MUST Clean Up Your Marketing Database Now!

  By Eric Lundbohm on November 9, 2016 • ( 0 )

  

  Marketing databases are one of those things that every business has and frankly, few truly understand.  In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›

• Developing Content for Today’s “Content Marketing” World

  By Eric Lundbohm on July 12, 2016 • ( 1 )

  

  Today we have marketing channels not even imagined a decade ago.  It has brought us a whole new vernacular; we “Tweet” messages and count “Likes.”  We talk relentlessly about it being a content-driven world.  The styles and forms our content… Read More ›

• Start Treating Your Content Like Gold Now!

  By Eric Lundbohm on March 16, 2016 • ( 0 )

  

  Content has been a big topic the last few years.  It seems every time you see a survey of the things that CMOs are concerned about, producing enough quality content is usually their number one concern. We even have a… Read More ›

• 8 Secrets to Becoming a LinkedIn Group Star!

  By Eric Lundbohm on February 11, 2016 • ( 0 )

  

  It’s kind of an understatement to say that LinkedIn groups have become popular: there are over 1.9 million of them.  They cover (obviously) a wide range of topics.  The best ones are thriving communities where industry professionals interact with one… Read More ›

• What’s So Cool About Marketing Automation, Anyway?

  By Eric Lundbohm on January 26, 2016 • ( 0 )

  

  There’s been a bunch written about this topic.  Creating the tools has made several companies really big.  Oracle paid $810 million for Eloqua in 2012.  Marketing automation has been touted as a marketing revolution.  But what does it all mean? … Read More ›

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