Eric Lundbohm's Blog

Recent Posts - page 2

• Marketing Doesn’t Work. Or so I’ve Been Told…

  By Eric Lundbohm on January 10, 2017 • ( 1 )

  

  In my consulting practice, I focus on helping B2B companies begin or renew their revenue growth through marketing.  I find many small companies that have never marketed, some who have done it poorly and others that just aren’t happy with… Read More ›

• Top 4 Signs you MUST Clean Up Your Marketing Database Now!

  By Eric Lundbohm on November 9, 2016 • ( 0 )

  

  Marketing databases are one of those things that every business has and frankly, few truly understand.  In my work as a consultant, I work with many businesses over time and one of the first orders of business is to analyze the… Read More ›

• Developing Content for Today’s “Content Marketing” World

  By Eric Lundbohm on July 12, 2016 • ( 1 )

  

  Today we have marketing channels not even imagined a decade ago.  It has brought us a whole new vernacular; we “Tweet” messages and count “Likes.”  We talk relentlessly about it being a content-driven world.  The styles and forms our content… Read More ›

• Start Treating Your Content Like Gold Now!

  By Eric Lundbohm on March 16, 2016 • ( 0 )

  

  Content has been a big topic the last few years.  It seems every time you see a survey of the things that CMOs are concerned about, producing enough quality content is usually their number one concern. We even have a… Read More ›

• 8 Secrets to Becoming a LinkedIn Group Star!

  By Eric Lundbohm on February 11, 2016 • ( 0 )

  

  It’s kind of an understatement to say that LinkedIn groups have become popular: there are over 1.9 million of them.  They cover (obviously) a wide range of topics.  The best ones are thriving communities where industry professionals interact with one… Read More ›

• What’s So Cool About Marketing Automation, Anyway?

  By Eric Lundbohm on January 26, 2016 • ( 0 )

  

  There’s been a bunch written about this topic.  Creating the tools has made several companies really big.  Oracle paid $810 million for Eloqua in 2012.  Marketing automation has been touted as a marketing revolution.  But what does it all mean? … Read More ›

• 5 Easy Ways to Achieve Excellence in Your Sales Support

  By Eric Lundbohm on December 13, 2015 • ( 2 )

  

  I have always believed that one of marketing’s most important activities is to provide the sales team with support.  A large part of that support takes the form of sales materials; leave-behind brochures, email attachments, case studies, PowerPoint decks and… Read More ›

• ‹ Older Entries
• Newer Entries ›